THE LATINA FOUNDATION PRESENTS
Jefas On The Move:
A Latina Accelerator for Founders Ready to Launch
12 Weeks · 20 Seats · Fully Sponsored · Austin, Texas
$50 application fee required. If accepted, the 12-week program is fully sponsored. No tuition.
20 Founders
Will be selected
$1,500
Pitch Award
12 Weeks
From Idea to Pitch
What This Program Is
The Latina Business Accelerator You've Been Waiting For
Jefas on the Move is a 12-week, fully sponsored business accelerator for Latinas in Austin, Texas, designed for women at the idea stage or within their first two years of building, generating under six figures in revenue.
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This entrepreneurship program for Latinas in Texas gives you the structure, community, and knowledge to turn your idea into a real business. You will leave with a business you built and a pitch you delivered to a live panel, competing for a $1,500 award.
Come with an idea. Leave with a business. Pitch it. Win $1,500*.
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*A $50 non-refundable application fee is required to apply. If accepted, tuition is 100% free. The top pitch at graduation wins a $1,500 award.
ELIGIBILITY
This Program Is For You If:
You have a business idea you haven't launched, or have been in business for two years or less
Your business is generating under six figures in revenue
You identify as Latina and are based in Austin or Central Texas
You can commit to weekly virtual sessions starting the week of April 14​
You want a structured path, not a one-time workshop or vague roadmap
OUTCOMES
12 Weeks. Everything You Need to Go
From Idea to Open for Business
Marketing
In today's landscape, visibility is everything. Learn what works for your business.
Financial Literacy
Understand your numbers, plan your revenue, and know what it costs to run your business.
Business Setup
Get set up the right way and avoid the mistakes that shut businesses down before they start.
Your Offer
Leave with an offer that is defined, priced and ready to market.
Mental Resilience
Building a Latina-owned business without a network or capital can be hard. Learn what it takes.
Your Pitch
Walk away with a pitch built, practiced, and delivered in front of a real panel of expert judges.
THE STRUCTURE
What to Expect:
12 weeks of structured, weekly programming
Fully virtual live sessions via Zoom, starting the week of April 14
Accountability checkpoints each week​
20 Latina founders, each building their own business, all in it together
In-person graduation and a live pitch in front of panel in Austin, TX
APPLICATION & SELECTION PROCESS
Apply to our 2026 Cohort
1
Complete the application form and pay the $50 non-refundable application fee to be considered.
2
We'll review your application and notify you of our decision the week of April 6.
3
If selected, you will be asked to confirm your spot and will be sent onboarding details via email.
4
Once participation is confirmed, you will be required to join live Zoom calls every week starting April 14 for 12 weeks.
5
Graduation and pitch day will take place live in Austin, TX, on July 11th. The best pitch wins a $1,500 business grant.
$50 · Non-refundable · 100% Free Tuition if Accepted · Classes begin April 14
Best Pitch Wins $1,500
Twenty founders walk away with a business. One walks away with the grand prize.
PREVIOUS GRANT WINNERS
Jefas Who Have Pitched
They came with an idea, bet on themselves, and walked away with a business. Will you be next?
$50 application fee required. If accepted, the 12-week program is fully sponsored. No tuition.
20 Seats · One Cohort · Applications Close When They're Full March 29
Your Idea Deserves a Stage.
Apply Now.
12 weeks from idea to open for business. End on a stage, pitching to a panel of industry experts.
One award. Twenty seats. Apply now
$50 · Non-refundable · 100% Free Tuition if Accepted · Classes begin April 14
Why This Program Exists
Built by a Latina for Latinas
Latina business owners receive less than half the funding they request from banks. Nearly twice as many Latinas struggle to access credit compared to white women. The gap isn't ambition. It's access to the knowledge, structure, and support that turns an idea into a business that gets taken seriously.
Jefas on the Move was built to close that gap.
Our founder Bessy Martinez saw this firsthand. She moved to Austin during the COVID pandemic and, in spite of its large Hispanic population, couldn't find her community. So she built it. Through partnerships with brands like Coca-Cola Southwestern Beverages and Frost Bank, The Latina Foundation has grown into a 501(c)(3) nonprofit.
Since its conception, Foundation has helped launch ten Latina-owned businesses in Texas and distributed over $30,000 in grants. We built this program because we know what it costs to figure it out alone. No Latina should have to.
The Latina gap isn't due to a lack of ambition. It's due to a lack of access. We built this program so that women like you don't have to figure it out the hard way.
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Frequently Asked Questions
THE LATINA ACCELERATOR FOR WOMEN READY TO LAUNCH
Stop Waiting. Start Building
Don't start this journey alone. 20 Latina founders. 1 weeks. One community behind you every step of the way.
$50 application fee required. If accepted, the 12-week program is fully sponsored. No tuition.
The Latina Foundation is a 501(c)(3) nonprofit dedicated to empowering Latina women through community-building, personal development, and entrepreneurship. Donations are tax-deductible to the extent permitted by law.